All Mailchimp Alternatives Reviewed
ActiveCampaign
Email Marketing
TOP PICK
★★★★½
4.6
·
From $29/mo
·
Free plan
Advanced email marketing and marketing automation platform. Best-in-class automation builder with CRM features built in.
✓ Pros
✓Best automation builder
✓Built-in CRM
✓Excellent deliverability
✗ Cons
✗No free plan
✗Learning curve on automation
Best for: Marketers who need powerful automation
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Klaviyo
Email Marketing
★★★★½
4.6
·
Free up to 250 contacts / from $20/mo
·
Free plan
The go-to email and SMS marketing platform for ecommerce. Deep Shopify integration and revenue-attributed reporting.
✓ Pros
✓Best ecom integrations
✓Revenue attribution
✓Strong SMS marketing
✗ Cons
✗Expensive for large lists
✗Overkill for non-ecom
Best for: Ecommerce brands on Shopify
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ConvertKit
Email Marketing
★★★★☆
4.4
·
Free up to 1000 subscribers / from $25/mo
·
Free plan
Creator-focused email marketing with simple automations, landing pages, and commerce features for online creators.
✓ Pros
✓Built for creators
✓Simple tagging system
✓Good free plan
✗ Cons
✗Limited design options
✗Basic reporting
Best for: Creators, bloggers, and solopreneurs
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Beehiiv
Email Marketing
★★★★½
4.5
·
Free / from $39/mo
·
Free plan
Newsletter-first platform built by the team behind Morning Brew. Beautiful publishing experience with built-in monetization.
✓ Pros
✓Best newsletter experience
✓Built-in monetization
✓Great analytics
✗ Cons
✗Less suited for marketing automation
✗Paid plans expensive
Best for: Newsletter writers and media brands
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HubSpot
CRM
★★★★½
4.8
·
Free / from $20/mo
·
Free plan
All-in-one CRM platform with free tier covering contacts, deals, email tracking, and pipelines. Scales into marketing automation.
✓ Pros
✓Genuinely useful free plan
✓Huge integration ecosystem
✓Easy onboarding
✗ Cons
✗Paid plans get expensive fast
✗Reporting limited on lower tiers
Best for: All-round best for small businesses
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Notion
Project Management
★★★★½
4.7
·
Free / from $10/mo
·
Free plan
All-in-one workspace combining notes, wikis, databases, and project tracking. Highly flexible and beloved by knowledge workers.
✓ Pros
✓Incredibly flexible
✓Great for knowledge management
✓Beautiful interface
✗ Cons
✗Can be overwhelming to set up
✗Offline mode limited
Best for: Teams wanting a flexible all-in-one workspace
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Side-by-Side Comparison
Frequently Asked Questions
What is the best free Mailchimp alternative?+
HubSpot Email Marketing — free for up to 2,000 sends/mo with CRM, forms, and landing pages included.
Is ActiveCampaign better than Mailchimp?+
Yes for automation. ActiveCampaign has far more powerful workflows, lead scoring, and CRM integration.