Mailchimp for beginners. ActiveCampaign for automation power. Klaviyo for ecommerce brands.
| Feature | |||
|---|---|---|---|
| Free Plan | ✓ 500 contacts | ✗ Trial only | ✓ 250 contacts |
| Starting Price | Free / $13/mo | $29/mo | Free / $20/mo |
| Automation | Basic | ✓ Best-in-class | ✓ Excellent for ecom |
| Ecommerce Integration | Good | Good | ✓ Best-in-class |
| CRM Built-in | Basic | ✓ Yes | Basic |
| Deliverability | Good | ✓ Excellent | ✓ Excellent |
| SMS Marketing | ✗ | ✓ Available | ✓ Native |
| Ease of Use | ★★★★★ | ★★★☆☆ | ★★★★☆ |
The most well-known email marketing platform. Good for beginners with drag-and-drop editor, automations, and basic analytics.
Advanced email marketing and marketing automation platform. Best-in-class automation builder with CRM features built in.
The go-to email and SMS marketing platform for ecommerce. Deep Shopify integration and revenue-attributed reporting.
Mailchimp for beginners. ActiveCampaign for automation power. Klaviyo for ecommerce brands.